Media Monitoring during 2006 Presidential Election in MadagascarNovember 12, 2006 - December 10, 2006Donors: United States Agency for International Development During the 2006 presidential election in Madagascar, media played a critical role in shaping public opinion and creating forums for public debate, criticizing policy trends and educating voters on individual candidates, political parties, and voter rights. Pact Madagascar and its local Multi-Service Information Systems (MSIS) partner, with financial and technical support from the National Democratic Institute for International Affairs (NDI), established and operated a Media Monitoring Unit to assess the quality of information disseminated by the media for neutral reporting and role in the integrity of the electoral process.
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The Media Monitoring Unit provided a quantitative and qualitative evaluation of the 2006 presidential election media coverage, supplied the media, political contestants, citizens, and international community with data to measure the objectivity of media in the election process; encouraged journalists, editors and media outlet owners to observe standards of balanced reporting; and motivated citizens to better understand the role of the media and advocate for positive changes to the media laws. Throughout the official campaign period, Pact and MSIS monitored 798 hours of media broadcast. 
